Who would be the audience for your media product and how did you attract/address your audience?

Oue main audience would be both males and females between the ages of 17-25. This is because it is based around a group of young girls around the same age and has a horror effect. Normally it is teenagers who are interested in the horror format.Our characters are all different to each other so the listeners could create a relationship with one and find them their favourite.

As radio dramas aren't visual the audience relys soley on audio to gain an understanding of the drama. This can be harder to get across your story and adress the audience but it is done using a variety of factors such as lexical choice, accent, tone and sound effects.

Our drama represents different types of girls so we adressed them in different ways throughout the drama using the different factors mentioned above.One of our characters were represented in quite a negative light (Debbie) as being a bit promiscous etc. This is done in alot of media products such as Skins and The Inbetweeners. While the other two characters (Tracy & Joanie) come across in a more positive light as they're commited to their jobs and always just want to get on with things. We did this because we didn't want all three girls to be presented in a negative light. This also gives a variation to the characters.

We felt that we needed to relate to our listeners more so at the end of the drama we added abit of audio in which were the presenters speaking about the story and they go on to say about how scary it would be if that happened when they were staying in hotels when going to univeristy open days etc. This is relevant to our audience because people around the ages of 17-25 are thinking about university.